Brand Strategy & Rebranding for Established NZ Organisations

Auckland-based branding, rebranding and identity for organisations growing, repositioning or entering a new stage.

Auckland-based brand strategy, design and delivery for NZ organisations.
Marque works with established organisations that need their brand to work harder across strategy, identity, communications and rollout.

Whether you are refreshing an existing brand, repositioning for growth, or bringing different parts of an organisation into alignment, we help define the direction and deliver the system that brings it to life.
Tell us what is changing in your organisation, and what your brand needs to do next.
When your organisation is changing, the risk is not just how the brand looks. It is whether the strategy is clear enough for people to make confident decisions, align stakeholders and roll the brand out consistently across the touchpoints that matter.
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Brand Strategy, Design & Delivery

Brand Strategy

We define the strategic foundation for your brand; where you sit in the market, what you stand for, and how your organisation should show up. This is where we clarify positioning, architecture, audience, messaging and direction.
Mitre 10 Emoloyer Brand recruitment ads

Brand Redesign

We help clarify what needs to change, what should stay, and how your refreshed brand should work across strategy, identity, website, communications, campaigns and internal rollout.
Teany tea packaging

Brand Design

We turn strategy into a distinctive brand identity system. Visual identity, language, messaging, brand guidelines and the assets needed to bring the brand to life across key touchpoints.
Tongan Health Society Outreach Campaign adshel

Brand Delivery

We help roll the brand out
across the real world; websites, campaigns, brand content, internal communications, signage and customer-facing experiences. The result is a brand  that stays consistent beyond launch.

A clear process from strategy to rollout.

Brand projects involve important decisions, multiple stakeholders and a lot of moving parts. Our process keeps the thinking clear, the work moving and the rollout aligned.
Studio Marque meeting room

1.

Meet

We understand where your organisation is, what is changing, and what your brand needs to achieve.

2.

Plan

We agree the scope, priorities, timing and investment before the work begins.

3.

Create

We develop the strategy, identity and brand assets with direct senior involvement throughout.

4.

Deliver

We help roll the brand out clearly and consistently across the touchpoints that matter.
Let's get started →

Our work

Social outreach campaign for Tongan Health Society by Marque
Tongan Health Society Outreach Campaign
Branding Campaign, Communication
Brand strategy and website for Mana by Marque
Mana
Branding, Strategy, Website
Mitre 10 Culture video by Marque
Mitre 10 Culture Video
Employer Branding, Photo/video
Full brand design and videography for MB Century by Marque
MB Century
Branding, Photo/video, Strategy, Website
Halcyon Power rebrand by Marque
Halycon Power
Rebranding, Website
Market research, brand strategy for new product development by Marque
Sabi
Branding, Strategy, Website

Clients

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Trusted by NZ organisations
Re-marques

The outcome was more than I had hoped for. Great strategy and smart design resulted in a very happy client.
— Aimee Greenhough, Founder and Director, In Good Company
Working with the Marque team has been a great experience. We felt listened to and understood every step of the way.
—  Paddy Payne, Organiser, Race Unity
The joy of working with Marque is not just genuine, often mind-blowing, creativity… it’s the knowledge and passion for our business and our customers.
—  Marcus Morrison, CEO, Zagga

Planning a brand change? Let’s talk.